The platform is rolling out a new feature that permits them to reduce the volume of AI-made media appearing in their timelines. This step comes as the company revealed that it presently contains in excess of 1 bn AI videos.
Pilot Phase and Launch
This change is being tested over the next few weeks before a global launch. This advancement coincides with a rise in content created by AI, spurred by emerging AI video creators.
AI Proliferation Online
Studies have shown that approximately 10% of the quickest rising channels on a competing service only show clips produced artificially. A considerable share of this output is considered low-quality AI content, a term for inferior, bulk-generated content that is typically absurd or surreal.
Based on user feedback that a lot of users enjoy content created using AI tools, from AI artwork to informative clips, and we intend to provide users the ability to adjust the amount of that, depending on their own likes,” commented a platform representative.
Scale of AI Content
The service announced that there are now 1.3 billion videos on its network tagged as artificially created. Collectively, in excess of 100 mn videos are added to the app every day, making AI-generated material a minor part of its complete catalog.
Customizing Your Feed
Members will be in a position to reduce or increase the amount of AI-generated videos they watch by using the “manage topic” setting in the platform and selecting the AI content topic. Further subjects that can already be modified under the filter include current affairs, clothing, beauty, and movement.
AI Disclosure Rules
TikTok’s rules oblige users to identify “realistic” AI-generated content, and it bans malicious deepfakes of well-known individuals or emergencies. Any realistic AI video that is unmarked can be taken down under its community policies.
In addition, the app will henceforth apply an “AI-made” label to content made using its built-in AI features, or identified by an industry-wide initiative for spotting content made by AI. This action is aimed to stop users from attempting to bypass the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2 million AI literacy fund for professionals and groups to create learning resources about using AI responsibly. This initiative will benefit non-profit groups dedicated to teaching computer science.
Moderation Strategy
The video-sharing app has justified its moderation strategy, following discussion over intentions to lay off numerous content moderators in the UK. It is planning to eliminate hundreds of positions in its user protection division in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A senior executive stated that people-led review would still have a role, but automated tools can safeguard staff by removing the most harmful content ahead of it has to be seen by staff. TikTok reported a significant reduction in shocking and graphic content seen by human moderators over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is the area in which a significant AI assistance is really helping us work at speed.”
